LEESA
ART DIRECTION & DESIGNLeesa is a direct-to-consumer sleep brand built around a simple idea: better sleep makes for a better world. As an Art Director on the creative team, I help shape how the brand looks, feels, and shows up—from campaign concepts and product launches to the everyday creative that keeps the business moving.
My work spans art direction, brand design, performance marketing, email, social, UGC, and e-commerce creative, balancing a consistent brand point of view with the needs of a fast-paced, performance-driven business.
ABOUTI joined Leesa in 2021 as the brand was entering a new chapter. Working alongside Creative Director Tim Newport, I helped bring the brand’s refreshed identity to life across customer touchpoints. Over the next several years, I led the buildout of Leesa’s photography and video library for its growing portfolio of sleep products—creating the assets that now power everything from e-commerce and product launches to paid media, email, social, direct mail, and retail.
Across thousands of executions, the challenge has remained the same: adapt the brand to different audiences, formats, messages, and business needs without losing what makes it recognizably Leesa.
PAID SOCIAL
CREATIVE DIRECTION: TIM NEWPORT / COPY: SARAH LOVE / PHOTOGRAPHY: BRIAN KEEBLE & ERIC NOESKE