BLUE LOOM
ART DIRECTION & DESIGNBlue Loom was the man-behind-the-machine for many of today’s leading home textiles brands before stepping forward with a brand and product line all their own. In support of their direct-to-consumer debut, we crafted a unique visual identity, captured all new product photography, and created a highly-shoppable, user-friendly website.
ABOUTAs Junior Art Director, I helped build Blue Loom’s brand from the ground up—developing the visual identity and logo, then bringing that system to life across the brand’s launch. From packaging and marketing to photography and e-commerce, I worked alongside my fellow creative team members to establish a cohesive visual language that could be carried across every touchpoint.
CREATIVE DIRECTION: KRISTI KIM / COPY: JIM GULLICKSON / PHOTOGRAPHY: MAYO STUDIOS